YouTube TV and Disney authorities quickly put an end to the bitterness of a few days. Disney-owned TV channels such as ESPN, FX, National Geographic and ABC are returning to YouTube's streaming service as a result of the agreement between the two parties.
After a two-day absence, Disney channels began airing on Google TV, Google's TV-streaming app, on YouTube last Sunday. Both companies confirmed that they had failed to renew their agreement to promote Disney's content on Google's platform. On Friday, Disney stopped promoting its own channels in the app. In a blog post, Google also announced a ১৫ 15 discount on the monthly cost of YouTube-TV in the absence of Disney channels. However, both the organizations said that the way for discussion is open.
Bitterness on both sides has apparently come to an end due to compromise. "We have a new deal with Disney and in the meantime we are re-joining channels like ESPN and FX," YouTube tweeted. However, neither of the two companies has commented on the financial aspects of the agreement.
Earlier in the day, YouTube reported in a blog post that Disney had failed to renew its contract, saying that Disney would return to the world's top video-sharing platform if it agreed to a fair deal. In the absence of Disney channels, the company reduced the monthly cost of YouTube TV from 64.99 to 49.99.
After the renewal of the contract, YouTube has taken back the service of YouTube TV at the previous price. Victims of a few days of absence from Disney channels will receive a one-time discount of 15, the company said on Sunday.
Earlier this month, YouTube reached a new agreement with streaming platform Roku. Earlier, the two companies had been at loggerheads for months over the marketing of YouTube's flagship app and TV service over alleged anti-competitive behavior.