Online has surpassed offline channels in smartphone shopping in the Indian market. Online platforms accounted for 53 percent of all smartphones sold this year. Last year the rate was 46 percent. This information has come up in the market lens consumer survey of the market analyst organization Counterpoint Research. News from 'The Hindu'.
According to a market lens survey, Indian consumers are now buying more expensive phones online. 15% of consumers surveyed say they have bought smartphones worth Rs 30,000 or more online this year. In 2020, its rate was 7 percent. Many offline customers have bought smartphones online due to restrictions on movement due to the epidemic, the report said. Aarushi Chawla, an analyst at Counterpoint Research, said in a blog post that online channels have become popular in cities and towns, with many moving from big cities to smaller cities. Those who are already accustomed to online shopping have increased it at this time. In addition to the epidemic, there are more reasons to shop online than offline. The reasons that survey participants came up with include online special offers, diversity of choice and price. "We can call it a transformation into online digitization," Chawla said. Consumers are now relying on YouTuber and influencers to buy a smartphone.
The survey found that where previously people relied on relatives and friends to buy a smartphone, YouTube's technology relied on influencers, online reviews, various articles and comparison websites. The Market Lens conducted a survey of users in different parts of India in 2020 and 2021. The survey was conducted on 1,023 smartphone users in 2020 and 976 smartphone users in 2021.